My New Home


	New homeowners do not have established buying habits. Remember, their previous businesses and professionals did not move with them. New homeowners are in a spending mood. Buying a new home is a positive event. The economy is not affecting them or they would not have been able to purchase a home. They are elated with their new purchase and will be on a spending spree for many months, even years. New homeowners have money. They have above average income. Many have equity from previous purchases and have liquid assets. New homeowners have great credit. They just went through comprehensive credit processes to qualify for home loans.	New homeowners will respond to great offers. They must buy goods and services because they have many new needs and wants. New homeowners will spend 8 to 10 times more than an established resident will over the next few years. New homeowners do not have mailbox clutter. With a new address, their names will not appear on other mailing lists for quite some time. We give you the opportunity to reach these new customers first. New homeowners love receiving the beautiful full-color guide and map of their new communities. They are grateful to the businesses and professionals who took the time to welcome them.

Consumers Use My New Home Guide Again And Again
Consumers return to the guide repeatedly to access the valuable gift certificates for their new businesses and services because it is a guide and community map. The gift certificates have no expiration dates, which gives the busy homeowner a lot of time to visit every business and service within the guide without worrying about the offers expiring. They also utilize the handy street-level community map.

The Proverbial “More Bang For Your Buck”
With My New Home Guide, it is not a proverb - it is a proven fact. Our stand-out guide format and direct-mail delivery give your message the impact of a solo mailer. We offer exclusivity to our clients - meaning we won’t carry more than one business of any category in each guide - giving you the exposure you deserve without direct competition.

Good Looks Mean Great Business
Each edition of My New Home Guide features beautiful, professionally designed ads throughout. They draw the consumer in, make the sale and spur the desired action. We make them more effective with our distinctive, easy-to-use guide format.

Hard-Hitting Target Market - Your New Customers Just Moved In!
We identify only new homeowners who have moved into the neighborhood. We do the research, we match the preferred demographics, and we use the same constantly updated data to find more of the customers you want. The best thing you can do is reel in new homeowners when they have no established buying habits. Remember, they left all their businesses and services behind when they moved, and you want to become part of their new routines. You can also purchase the Postcard Program to do a follow-up mailing one month after they receive the My New Home Guide, to gently remind them that you are here to serve them, and that will help them feel even more welcome in their new community.